Camper 40 Years

Installation, Faubourg St. Honoré, Paris, 2012

Pop-up designed for the Camper store in the Faubourg Saint-Honoré on the occasion of the 40th anniversary of the Spanish shoe brand during the Fashion Week in Paris. Always with the inclination to transgressing the primitive uses of objects, Dumas changed the nature of the classic wooden broomstick that he dipped in paint, reconstituted and assembled. The goal was to create a modular system, easily transportable and to compose on the spot as with coloured pencils, a drawing to highlight the collections. The store was transformed for two weeks into a jungle of colours celebrating and presenting the new collection and the historical classics of the brand. The displays were then used and adapted to present the new collection in Berlin, Florence and for shop windows in several cities worldwide.

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