Created for Camper’s flagship store on Faubourg Saint-Honoré during Paris Fashion Week, this pop-up celebrated the brand’s 40th anniversary with an immersive, vibrant installation.
Reimagining the everyday wooden broomstick, François Dumas dipped each in paint, then reassembled them into a modular display system. Like drawing with oversized coloured pencils, the components could be easily transported and composed on-site to adapt to different collections and retail environments.
For two weeks, the store was transformed into a joyful jungle of colour, highlighting both new releases and iconic classics. The installation’s flexible structure was later reused and adapted for presentations in Berlin, Florence, and across various international storefronts.
